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Safety Matters

08 August 2019

Consumer awareness of product safety has never been higher, with customers more switched on to safety and the peace of mind afforded by safety certification.

Last year the Government set up a new code of practice for consumer product recalls, PAS7100, which is designed to help companies plan and execute product recalls in light of recent issues.

But what actually goes into a product safety testing programme and how can landlords communicate the added value to tenants?

CE Marking

It is a mandatory requirement for electrical room heaters sold in the UK to meet the requirements of the safety regulation 60335-2-30 part 2, conformity of which is demonstrated by the application of the CE (Conformité Européene) mark.

The introduction of BS: 60335 meant that all products could be compared on a like-for-like basis, instead of installers, wholesalers and merchants having to try and compare from a range of alternative standards as they had previously.

BEAB testing

As one of the most stringent product testing routines in Europe, the BEAB Approved Mark enables manufacturers like Glen Dimplex Heating & Ventilation – and in turn their installer partners - to show their commitment to best practice, commitment to producing quality goods and the safety of customers.

What price safety?

Of course, additional safety testing comes at a cost to the manufacturer, a cost which is ultimately recouped through the added value of being seen to lead the industry for product safety and conformity.

With safety, comes reassurance – and in most cases this is combined with the recognition of a brand name; one study from last year shows 71% of consumers are more likely to buy a product if they recognise the brand.

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