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Leeds recycling initiative extended to Swansea and Edinburgh

09 May 2019

Following the successful six-month trial of the Leeds By Example collaborative initiative to increase on-the-go recycling rates, the model is being further extended.

Launched last October by the Hubbub charity and the Ecosurety compliance scheme, there are plans to introduce the initiative to Swansea and Edinburgh.

Over the previous six months, Hubbub reported that 600,000 disposable cups have been recycled and the number of people recycling plastic, cans and coffee cups in Leeds has doubled.

Analysis shows that 65,000 cans and 55,000 bottles were also recycled over the last six months.

The scheme has been delivered through the efforts of 25 national and 29 local partners, including Leeds City Council, leading to the installation of 124 new recycling points in the city centre.

In addition to the on-street bins, recycle reward machines offering money-off vouchers in return for recycling have been used in Leeds, along with recycling points in retail and workplace locations.

The proportion of people in the city using the recycling points has increased from 17% to 32%.

Key elements of the scheme include the use of brightly-coloured bins and the use of fun themes to encourage interaction.

The best results were achieved from recycling options included at locations such as bus stops, where people were more likely to spend time and not rush by.

Although 95% of people interviewed liked the idea of recycle reward machines, the majority said they were motivated by a belief in recycling, rather than financial benefits.

Further extension of the scheme around Leeds will continue, prior to its launch in Edinburgh and Swansea in September.

More information on the Leeds by Example initiative can be accessed here.

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