This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Vacherin adopts SMART approach to healthy eating

25 July 2012

Specialist London caterer, Vacherin, has today launched an innovative new healthy eating brand that merges delicious healthy food with technology for the workplace. As the first contract caterer to use QR codes for nutritional information, Vacherin’s customers can now get instant detailed nutritional information on their smart phones by scanning QR codes on point of sale materials alongside the new healthy dishes.

The new brand, called Nutritious & Delicious, has been developed in response to a growing consumer desire for more information on the food available in the workplace. Mark Philpott, Managing Director of Vacherin, explained, “We’ve watched the meteoric rise of the smartphone and matched this with the increasing numbers of customers that want to be able to make informed decisions about what they are eating. By giving them a new range of specially developed healthy foods alongside instant access to dietary and nutritional advice, we’re catering for this need.”

The new range will sit alongside Vacherin’s existing food offer and initially focus on grab and go style dishes but will be expanded every month to encompass all elements of Vacherin’s menus.

In addition to QR codes, customers will notice little icon stickers that communicate the overall benefit of each dish - including energising foods, products high in superfoods, ‘mood foods’, or dishes that are simply well-balanced.

Nutritious & Delicious is being launched across all Vacherin sites that feature a café or restaurant over the next 6 weeks, with launch events customised at each site to match client needs. Lloyd Mann, Director of Food for Vacherin, said, “We’ve developed this new range along with our resident nutritionist Gary Baverstock and we will be attending all of the launch events to explain the dishes, show customers how to use the QR codes or the Nutritious & Delicious iPad that will be located at each site, and provide specialist advice to customers who want it.”

A new dedicated website has also been set up to provide more information to customers about the Nutritious & Delicious range and provide ideas and advice for healthy eating in the workplace, seasonal foods and nutritional tips (  ). As well as accessing the information via their own smartphone, pc or the iPad in the café or restaurant, the QR codes will also lead customers rapidly to the relevant information they are seeking on a product.

Contact Details and Archive...

Print this page | E-mail this page


View more articles
Article image

bartlett mitchell 'first contract caterer to complete SRA company assessment'

Boutique contract caterer bartlett mitchell has achieved a Two Star Champion status rating in an assessment of its sustainability credentials by the Sustai...
Article image

HMS Belfast opens a new riverside cafe bar

The new Cafe Bar at HMS Belfast opens its doors to the public this week in time for the Easter Holidays...


View more articles
Article image

Why the Law Says You Need a Nappy Bin Disposal Service

At home, parents are used to disposing of their babies’ used nappies the same way they do any other domestic waste - bagging it up and sticking it in the r...
Article image

Customers demand sustainability in cleaning

A new survey has found that almost four in five cleaning businesses say that sustainability will be of greatest importance to their customers in 2023......
Article image

Bright future for Mitie

The FM company has delivered its Q3 trading update for the quarter ending 31 December 2022......
Article image

Portico appoints two new Account Directors

Portico has promoted Rachel Smith and Abbie Smith to newly created Accounts Director roles......
Article image

Workspace Design Show to showcase top workplace trends

Taking place in London in February, it features an extensive exhibitor line-up......
Article image

Spotless grows UK footprint with English acquisitions

Spotless Commercial Cleaning Ltd has announced the acquisition of two rivals south of the border, bolstering its annual revenues and widening its UK custom...