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Magenta Associates doubles in size in its first year with appointment of Richard Byatt and Adelphine Williams

29 May 2012

Magenta Associates, the specialist communications agency for the facilities management and support services sector, has doubled in size in its first year.

The business, which celebrated its first anniversary on 9 May, has appointed Richard Byatt and Adelphine Williams (pictured far right) as account director and consultant respectively.

Byatt, who was most recently director of corporate and public affairs at the British Institute of Facilities Management, will work with MD Cathy Hayward (pictured far left) to support Magenta’s existing clients and to grow the business; Williams, who has an extensive operational FM background as well as a strong communications and PR pedigree, will support clients on specific projects.

“I’m delighted to welcome two such experienced communication professionals to the Magenta team,” said Hayward. “Both have an indepth knowledge of the facilities management sector which will allow us to continue to provide excellent PR, communication and marketing support to our existing clients while also increasing our client base over the coming months.”

Byatt and Williams join Hayward and consultant Marianne Halavage. They will work out of both the main Brighton office (23 Grand Parade, Brighton BN2 9QB) and the new London premises (third floor, 127 Cheapside, London EC2V 6BT). The announcement comes as Magenta celebrates its first year with the launch of a new website at

About Magenta Associates: Magenta Associates is a specialist communications consultancy for the facilities management sector offering a comprehensive range of bespoke communication services such as PR and communications strategy including social media; research documents and annual reports; brand redesigns and creation of brand guidelines; corporate film production; and events management. Clients include SitexOrbis, Service Works Group, Servest Multi Service Group, Sonim Technologies and Advanced Workplace Associates. Visit  or contact Cathy Hayward on m 07971 400332,
t 01273 669917,  or follow us on Twitter at cathy_magenta

About Richard Byatt: Richard is a communications professional with over 30 years’ experience across a range of media and professional organisations in both senior editorial and management roles. His experience and interests centre on design, the workplace, facilities management, public policy, planning, architecture, sustainability and communications. He joined the British Institute of Facilities Management (BIFM) as head of communications and external affairs in 2004. In 2007 he joined the board and masterminded the institute’s new corporate identity, adopted in 2009. As director of corporate and public affairs, he focused on raising the profile of FM with government and business through consultation, direct representation and joint working with industry and professional bodies. Richard’s outlook is distinctly international. He was part of the working group that created the Global FM alliance in 2006 and chaired its communications directors group. He also lead the editorial board of EuroFM Insight from May 2010 and more recently, chaired EuroFM’s Vision and Strategy taskforce. Graduating from Dundee University in 1981 with a 2:1 in Urban and Regional Planning, Richard joined the Financial Times as an editorial researcher. Following two years as a researcher with a pioneering leisure information company (using the almost unknown Apple Lisa, precursor to the Mac) and three years managing communications for renowned architects and planners DEGW, he moved into journalism in 1989 as assistant editor, then editor of Premises & Facilities Management magazine. He took P&FM through two re-designs, launched an awards scheme and an e-newsletter and claimed the MITIE press prize three times. In 2000 he moved into the dot com world as the first full-time editor of the website before joining the BIFM in 2004.

About Adelphine Williams: Adelphine has some 20 years' operational FM experience working client-side and within some leading outsourced provider organisations. Her experience has crossed both private and public sector environments and she is an accredited member of the British Institute of Facilities Management. Adelphine has also
gained sound public relations experience working within a brand development environment for several years. More recently she has become very active in the social media web marketing world where PR consultancy and campaign development has seen its greatest evolution during the past 10 to 20 years.

About Cathy Hayward: Cathy launched FM World, the award-winning
fortnightly magazine for the British Institute of Facilities Management,
in April 2004. She grew the brand to be a market leader with numerous brand
extensions before being promoted to publishing director, and the board of
Redactive Media Group, in early 2010 taking full commercial responsibility for
the magazine. Since founding Magenta Associates in spring 2011 Cathy’s
consulting activities have engaged her in a number of projects including an internal
communications project for the facilities management department of a global
retailer, traditional PR and marketing assignments for a variety of organisations
together with design and production of sales and marketing brochures and the
creation of brand guidelines. In her professional capacity, she is a member of both the BIFM and the Chartered Institute of Public Relations, a committee member of the BIFM London region and a judge for the BIFM Awards. Cathy’s background is in business journalism, previously editing Charity Finance as well as working on titles such as Financial Management, Supply Management and Unions Today. She has also written for numerous magazines in a freelance capacity including Marketing Week, Soccer Analyst and Director. She holds a Master’s degree in journalism and is studying for the CIPR’s Post-Graduate
Diploma in PR.

About Marianne Halavage: Marianne has extensive experience in journalism and in business. She has written regularly for national publications including The Herald, Sunday Herald and The Big Issue, and has interviewed all sorts of people from politicians and celebrities to business people. For four years from 2004 Marianne worked as a financial analyst for Deutsche Bank in the City of London and on Wall Street, NYC. Marianne has a masters in journalism and in 2007 she qualified as a chartered accountant. She joined Magenta Associates in autumn 2011.

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