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A sustainable choice is in your hands, says SCA

21 February 2012

Tork manufacturer SCA is making a bid to make sustainability more digestible – while showing how making sustainable choices can benefit us all.

The company’s “A sustainable choice is in your hands” campaign emphasises how a supplier’s sustainability code can have a knock-on effect on all other companies in the supply chain.

“By choosing sustainable partners to work with, companies can reinforce their own responsible image which will help to improve their brand positioning,” said SCA UK and Ireland marketing manager Jacqui Dilley.

“By doing business with SCA and Tork, for example, our distributors can improve their own sustainability status – which will in turn help them to enhance the sustainability of their customers.”

The “A sustainable choice is in your hands” campaign also aims to simplify the sustainability message and break the topic down into bite-sized pieces.

“We know how heavy and complex the topic of sustainability can be, so we are trying to help by providing information in smaller, clearer chunks,” said Jacqui. The campaign includes a booklet for distributors containing key sustainability facts that distributor reps can use as “talking points” when going in to see a customer.

Tork manufacturer SCA is globally recognised as a sustainability leader. In 2011 the company was named one of the World’s Most Ethical Companies by the Ethisphere Institute in New York for a fourth consecutive year.

Hundreds of companies were assessed before the final list of 110 companies was compiled. These were required to demonstrate leading ethics and compliance programmes, particularly compared to those of their industry peers.

SCA also has a rolling programme of gaining EU Ecolabelling on Tork products. So far more than 80 products have been accredited with the label including the Tork Advanced Hand Towel Roll and the entire range of Tork interfold dispenser napkins.

“SCA and the Tork brand are committed to developing product solutions that improve the quality of life while minimising our impact on the environment and maximising our social and economic contribution to the community,” said Jacqui.

“Our commitment is not just to reducing the environmental impact within our own business - but also to enable our customers and end-users to act responsibly by providing appropriate hygiene solutions that enable people to use natural resources wisely.

“By working together with distributors, customers and end-users we can build a better future together, since the choices we all make today will help shape a better world tomorrow.”

For more information – and a copy of the booklet – please contact Tork Customer Services at customer.servicesafh@sca.com or on 01582 677570.
www.tork.co.uk  


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