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UK Mail’s hybrid mail solution boosts its customer benefits

10 November 2011

imail, the UK’s leading hybrid mail solution, has transformed the way that thousands of businesses now send mail. Expertly combining the ease of e-communications with the impact of physical mail, imail allows users to produce, print, proof and post letters, direct mail, postcards, flyers and other forms of correspondence directly from a PC, Mac or laptop, without even having to leave their chair.

 As well as cutting mailing costs by some 60% imail is also able to bolster direct mail response rates, provide increased ease of use and slash carbon emissions by more than 80%. Since its launch in 2008, UK Mail has printed and mailed millions of cards and letters on behalf of clients.

In the latest development in the hybrid mail solution’s three year history, imail has announced the launch of its new-look website under the slogan “simpler, better, faster” on account of the range of exciting, new enhancements designed to optimise the customer’s imail experience. Engaging and eyecatching, the revamped website now offers a number of key functionalities including a free-of-charge template gallery featuring slick design templates which users can download and adapt to their taste, the ability to upload a customised stamp-like indicia to card mailings for a brand-distinctive finish and tracking reports with which to monitor online mail campaigns. As well as providing customers with increased choice, flexibility and convenience, the website also boasts dynamic multimedia content and a vibrant new look and feel.

imail users can now also enjoy enhanced ease of use arising from a simplified file uploading format achievable in a mere matter of clicks. Meanwhile, the quality and quickness of users’ direct mail campaigns is likely to be improved via the availability of enhanced prospect data purchasable direct from imail. With a more extensive choice of segmentation criteria now on offer, including business type, company size and job title, direct mailers can benefit from improved target marketing and more effective appropriation of crucial budget. Furthermore, a comprehensive data cleansing service allows for the detection, correction or removal of corrupt or inaccurate records ensuring the quality of the data as well as compliance with data protection regulations. An online cost calculator enables prospective customers to tot up the potential savings to be made by switching over to imail in minutes whilst a comprehensive set of design guidelines ensures users achieve a professional and polished finish to their marketing material.

Commenting on the launch of imail’s revamped website, UK Mail’s Chief Executive Guy Buswell says: “When our imail service was launched in November 2008, we singlehandedly raised the bar for the mail market. In the three years that have followed we have remained committed to continuing in that trend of innovation by constantly developing new features and functionalities to ensure imail is the best it can possibly be for our customers. In revamping the website we wanted to provide imail users with smarter and more sophisticated technologies that made their online experience simpler, better and faster. The new-look imail website fits the bill perfectly.”

www.ukmail.com


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