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How sound can transform your business operations

29 September 2011

Julian Treasure, chairman of The Sound Agency and regular speaker at TED conferences will kick off the xSolutions 2011 seminar programme with a take on how sound can transform business operations.

In his talk, on October 19 at London's ExCeL, Treasure will argue that many businesses are losing sales, productivity, loyalty and brand value every day by making unplanned, undesigned noise.

The Sound Affects! Session will open up the proceedings of the InAVate Live theatre on the first day of the inaugural two day event. It will highlight the profound effects sound has on us all and demonstrate that most people are unconscious of its power.

Delegates will learn:

  • The four ways sound affects us all
  • The Golden Rules of commercial sound
  • Five ways to improve your listening
  • The top three common mistakes with business sound installations

Iain McLean, director of xSolutions, said: "This is a great example of what our team is bringing to the table on top of the behind the scenes investment we are making to ensure the power and capabilities of audio and video technologies are utilised within the workplace.

"With a further two educational streams, Technology and Business; manufacturer training and market leading technology and associations on the show floor it's certainly an impressive event and we look forward to welcoming all our visitors who are also looking to embrace communication technology and drive their business forward."

Treasure has more 30 years' experience in business, marketing and sound, working with clients such as Harrods, Nokia, BAA, Marks & Spencer, BP and Coca-Cola. He speaks around the world and is one of very few people with three talks on the website.

xSolutions 2011 is the event where you can learn how to improve the efficiency of your business operation. Learn how the latest AV systems combined with HVAC, Lighting and BMS functions can create a truly unified and technologically efficient building.

To attend xSolutions 2011 or for more information on all seminars visit

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