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Keeping CSR at the root of company growth

31 March 2011

When niche staff caterers, Wilson Vale, reached their fifth anniversary in 2007, they decided to plant new trees for every new business gain and every company milestone along the way, including their relocation to new offices located within a stone’s throw of the new National Forest in Leicestershire in 2008.

Four years on, the independent caterers have planted over 300 new trees to support the work of the National Forest. As the forest grew, so did Wilson Vale’s turnover, from £8 million in 2007 to a current £13 million.
Andrew Wilson, co-founder and joint managing director of Wilson Vale, said:"
Since our inception we have taken our CSR responsibilities very seriously, recognising the importance of these issues in defining the way we do business.
"The core elements of a strong CSR policy should be ingrained deeply at the heart of every well managed company. In essence, doing the right thing at every level not only creates a better working environment and a strong sense of wellbeing, it can also reduce costs and enhance your brand and profitability."
The company manages 65 catering operations, including staff catering for many high profile corporate organisations and private schools, mainly in the Midlands and the north of England.
Last year, Wilson Vale launched a CSR programme called, 'It's a natural choice' to clients, staff and suppliers which outlines its work and progress in this important area, such as the fact that 70% of food packaging used throughout its catering operations is now biodegradable.
"We recognise that we have just scratched the surface and there is considerable work to be done. Many are tiny steps towards a greener world, such as our tree planting, which is not just developing a place of beauty for people to enjoy but is also absorbing carbon and reducing the impact of climate change.
‘This exciting development is literally on our doorstep and it is highly appropriate that with our strong environmental interest we support the scheme."

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