Initial Hygiene Twins Toilets Supporting Better Sanitation in Africa

03 March 2011

Initial has done its bit to flush away poverty by twinning nearly 30 toilets with loos in central Africa. The company has twinned 15 toilets in their head office and bought an additional 12 ‘toilet twins’ to give as corporate gifts.

Initial has done its bit to flush away poverty by twinning nearly 30 toilets with loos in central Africa. The company has twinned 15 toilets in their head office and bought an additional 12 ‘toilet twins’ to give as corporate gifts.

Initial has truly gone potty for poverty and is spreading the word about Toilet Twinning. The money raised through twinning (£60 per toilet) is used to build safe and clean toilets, and to improve sanitation and hygiene for thousands of families through projects to supply clean water and hygiene education in war-torn Burundi. Una de Boer, Marketing Director from Initial commented: “We take our commitment to raising hygiene standards very seriously. Toilet Twinning is a nice way to help support better sanitation – which is so crucial to good health, especially in developing countries.”

Companies given a ‘toilet twin’ gift received a certificate with a photograph of their ‘twin’ together with its GPS coordinates, allowing its exact location to be pinpointed using Google maps.

Through twinning toilets at their head office and giving these imaginative and ethical gifts, Initial is showing their support for the 2.6 billion people in the world who live without a safe place to go to the toilet. Cherie McClintock, Toilet Twinning manager says, “Toilet Twinning is a unique way of supporting people for whom good, clean, safe sanitation is a luxury - not a given. We are delighted with this level of support from Initial.”

Poor sanitation is one of the world’s biggest killers, affecting women, children, the elderly and sick people the most. Since Toilet Twinning’s launch in 2009, over 1,600 latrines have been built in Burundi – providing safe loos for more than 9,700 people.

To twin a toilet visit www.toilettwinning.org