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SOTTSASS ASSOCIATI DNA: AS INDIVIDUAL AS YOU ARE

21 October 2010

Forbo Flooring Systems is proud to launch its latest collaboration with Design Studio Sottsass Associati of Milan: DNA. Conceived to deliver the blueprint of life underfoot, this innovative creation breaks down the boundaries of traditional carpet tiling giving the freedom to blend, fuse and create spaces with individual characteristics.

The DNA design, available in a range of sophisticated colourways, is a combination of two contrasting yarn colours developed to create a subtle tone on tone contrast, which is then interspersed with random blocks of textured genetic code. Each DNA colourway is in turn co-ordinated with two single colour RNA elements. Designed to highlight and enhance the character of DNA, each RNA reference is intrinsically linked by colour and is dyed exactly to match its DNA parent, merging together DNA with RNA to ensure complete fluidity across the entire floor thus delivering a carpet tile system that is wholly distinctive to any other.

"DNA can be used as the building blocks for any interior architecture," comments Jason Holmes, Head of Textile Design. "Conceived through a fusion of concordant elements and tones, a surprising aspect of the subtly geometric DNA is the ever changing perception of the design whilst interacting with it. This is something designers can play with to draw people in and experience the space in which it’s used."

David Breen, International Product Manager for Carpet Tiles comments: "Sottsass Associati was asked to create a design concept with no restrictions or preconceptions, resulting in a design that presented Forbo with an exciting challenge.

"The requirement for regimented and regular blocks is right at the limit of current tufting technology, while the colourations in the DNA cut and loop are extremely sophisticated tone on tone interpretations in hues which are minimal, yet appealing."

The collection has the added advantage of being designed to be laid broadloom, keeping the look simple yet strong once installed. The entire DNA collection can be viewed at Forbo’s London Showroom in Clerkenwell EC1, along with the rest of Forbo’s integrated product portfolio.

For more information on DNA please visit

www.forbo-flooring.co.uk/DNA


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