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Insulation made easy for employees

08 April 2010

'Insulate Today' has been launched bringing together a group of leading businesses with Sainsbury’s Energy and ACT ON CO2 in a pilot scheme to make it easier, cheaper and more appealing for 250,000 employees to insulate their homes and save on energy bills.

Insulate Today is a collaborative effort from Accenture, Aviva, HSBC, Sainsbury’s, ACT ON CO2, the Energy Saving Trust and EDF Energy who have committed to helping their employees lead more sustainable lives by working with Sainsbury’s Energy (a partnership between EDF and Sainsbury’s) to provide exclusive insulation offers to employees, and to invest in additional incentives to encourage employees to take up the offers.
Last year British households wasted over £500m in energy bills through poor insulation with less than one in ten homes having the recommended amount. ‘Insulate Today’ will play a role in meeting the government’s ambitious target of insulating all lofts and cavity walls in the UK by 2015 by directly accessing 250,000 employees via the internal communications channels of some of Britain’s biggest employers.
Once the ‘Insulate Today’ pilot has been completed, results will be used to potentially develop a best practice template for large-scale nationwide employee engagement campaigns.
Joan Ruddock, Minister of State for Energy and Climate Change said: “The Government’s ambition is to see all lofts and cavity walls in the UK insulated by 2015. The ‘Insulate Today’ initiative will make a real contribution towards this target. As an extension of the Government’s Act on CO2 campaign, Accenture, Aviva, HSBC and Sainsbury’s are helping their employees live more sustainable lives by offering exclusive insulation services in partnership with Sainsbury’s Energy. Employees will save themselves money and energy as a result.”
David Hall, Campaign Director, we will if you will said: “Mobilising consumers to insulate their homes is a great opportunity to cut the nation’s carbon footprint and cut our energy bills at the same time but it requires an innovative and creative delivery model. The collaborative approach of we will if you will brings together a coalition of some of the UK’s biggest employers, helping us to target a massive audience through established and trusted channels of communication.”

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