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Jotun Leads the Way with Healthcare Paint Range

25 March 2010

There are over 5 million asthma sufferers in the UK - more than any other country in Europe.- and the cost to the nation is high. Almost 13 million working days are lost to the condition annually and the NHS spends almost £900m on treating asthma every year.


Now Jotun Paints (Europe) Ltd claims to be the first company to launch a range of allergen- free paints into the UK, significantly reducing the risk of users developing or aggravating a variety of respiratory problems

The Sens interior paint range was developed in cooperation with the Norwegian Asthma Society (NAAF) and approved by Sweden’s Asthma and Allergy Association (AAS). Its formulation allows potentially-harmful substances to rapidly evaporate, making it safer to use by everyone, including those suffering from asthma, and certain allergies.

The raw materials undergo an additional cleansing phase during the production process. and Jotun had to develop a specific composition in order to satisfy NAAF’s stringent requirements.

"The NAAF label scheme is one of the world’s strictest eco-label schemes with regard to health-promoting properties." comments Mark Robinson, Jotun’s marketing manager. "We worked closely with their experts to develop a paint range that has the lowest VOC emission rate on the UK market, is allergen-free, and therefore the ideal choice for situations where health considerations are paramount. This relationship will continue, demonstrating Jotun’s long term commitment to producing coatings that have minimal impact on the environment"

Available in three products and three can sizes – 1 litre, 3 litre and 10 litre. Sens primer is for use on wood and panelling whereas Sens 10 (matt) and Sens 30 (silk) are suitable for walls, panels and trims, thereby eliminating the need for a number of products for different surfaces. The products are highly durable, leading to improved maintenance cycles and their 100% acrylic formulation means that the surfaces are scrubbable and can be easily cleaned. With fast drying properties – two coats in one day - disruption is kept to a minimum with trade users and clients alike benefiting from rapid project completion

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