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Kenco’s Premium Roast and Ground Range 100% sourced from Rainforest Alliance Certified™ farms*

17 December 2009

The Kenco Coffee Company's new range of roast and ground coffees sources 100% of its beans from Rainforest Alliance Certified™ farms. The move is part of Kenco’s sustainable sourcing journey initiated in 2004 when Kraft Foods, parent company of The Kenco Coffee Company, started its work with the Rainforest Alliance.

To earn the Rainforest Alliance Certified™ seal, farms must eliminate the use of the most dangerous pesticides, and reduce water pollution and soil erosion. These farms can contribute to local conservation initiatives through restoring wildlife habitat and preventing deforestation.

On Rainforest Alliance Certified™ farms, workers and their families are treated with respect and have access to clean water, medical care and education. Rainforest Alliance certification also helps to ensure a decent wage for workers.

While the move to 100% sustainable sourcing for Kenco’s roast and ground core range is a major step for the company, Kenco understands the importance of quality when serving coffee Away from Home. That’s why Kenco’s re-launched roast and ground range has been developed using only 100% Arabica beans because their aromatic and distinctive characteristics guarantee a superior taste..

The range of blends including Kenco Westminster Medium Roast, Kenco Sustainable Development Medium Dark Roast and Kenco Italia Dark Roast, are all created by Kenco’s coffee experts to meet the high expectations of today’s coffee drinks.

Kenco beans go through rigorous quality checks throughout their journey, from harvesting to roasting, blending and finally packing to ensure that they reach customers in perfect condition.

In addition, the range comes in new contemporary-look packaging clearly conveying the brand’s quality delivery and how the product should be used.

And The Kenco Coffee Company doesn’t stop there! It also offers the right blend of equipment and support for businesses to ensure customers deliver the perfect coffee experience and consumers keep coming back for more.

"At Kenco, we are passionate about our roast & ground range relaunch that’s happening later this year" says Sales Director Steve Mounty, who continues, "Quality has been fundamental to our product development as we move to 100% sourcing of beans from Rainforest Alliance Certified™ farms in our core roast and ground range. Our new range will help outlets to ensure consumers not only enjoy a great cup of coffee but can also feel they are ‘making a difference’ "

For further information go to

 

…We love our beans, you’ll love our coffee

*From October all the beans used in Kenco’s roast and ground range will be sourced from Rainforest Alliance Certified™ farms

www.kencocoffeecompany.co.uk or call Kenco on 01295 223578www.rainforest-alliance.org

The Rainforest Alliance Certified™ seal appears on products that comply with the standards of the Sustainable Agriculture Network (a group of NGOs of which the Rainforest Alliance serves as the Secretariat) and should not be confused with any other certification mark or product label. Care should be taken when referring to labels generically, as terms such as ethical, fair, or sustainable have specific meanings within the scope of each label’s approach to improving the social and environmental impact of business and commerce.

 

 

 

 

 

 

 

 

About the Rainforest Alliance

Founded in 1987, the Rainforest Alliance is an independent, non- profit international organisation that works to conserve biodiversity and ensure sustainable livelihoods. The Rainforest Alliance Certified™ programme assures consumers that the products they are buying come from farms and forestlands that meet demanding standards for environmental, economic and social improvements.

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