Brand refresh at Romec heralds growth plans

24 September 2009

Romec Ltd has completed a brand refresh as it looks to reposition itself in the marketplace to help increase its annual turnover to around £350m by 2013.

Following extensive research, the company identified three ways to help support its customers, and these are now at the core of its brand identity and operational capability. The research identified that Romec needs to provide (1)great environments to help attract, motivate and retain the best people, and to engage its customers; (2) look at continually seeking efficiencies in the way that property assets are managed and organised to support its core business activities; (3) increase its product offering to help clients reduce their carbon emissions, while also pledging to operate in a more ethical and sustainable manner than ever before.

Mike Sparrow, Romec's Managing Director, says that the three business drivers identified are key to success, and even survival, in the current economic climate. He said: “We have developed more sophistication in the use of technology to improve efficiency, and introduced important new capabilities in energy and environmental management in response to market demand. Through the smart application of technology we can improve efficiency and quality of service, adding real value for our clients. Combining the technical skill to make the workplace energy efficient, spacially and aesthetically relevant, easy to use, and inspiring to work in is what Romec is all about. Our end-to-end service addresses design, installation, maintenance, remote engineering, and office services for every aspect of ensuring that a client’s properties are fit for purpose, fully serviced and carbon sensitive”.

Romec was formed in 1989 to provide facilities management services specifically to the Royal Mail. Today the company provides services to a wide range of blue chip clients, and is building a reputation based on technology enabled performance, reliability and flexibility. Mike Sparrow added: “Romec has changed significantly over the years by investing in innovation and the smart application of technology. Recently we began introducing a number of changes to our corporate identity, and also the way we conduct our business as part of our five-year strategy to increase our market share. This has provided a clear focus on excellence in customer service, real environmental contribution and a determination to deliver exemplary safety and security of our client’s buildings, assets and people”.

A rolling programme of bringing the visual rebrand into the public domain is ongoing, and stretches from staff uniforms through to stationary and signage, and marketing/promotional material. Romec’s offices are currently being redesigned and decorated in colours that reflect their relevant product area, with new furniture also forming a major part of the makeover.

Romec was founded in 1989 by Royal Mail to look after its estate of 2,500 buildings, and in 2002 Balfour Beatty Workplace took a 49 per cent share in the company. It provides facilities management, manufacturing and project management services throughout the UK and its 2008 turnover was in excess of £195m. One of the UK’s largest FM companies, Romec directly employs 4,300 people.