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20 August 2009

Businesses have less than four weeks to sign up for Rippleffect, Envirowise’s free initiative that can help cut costs by saving water. The initiative is delivered in three online modules over a six-month period, helping businesses to monitor their water use and set targets for improvement. The deadline for companies to get involved is 14th September so time is running out for firms to join the 400 companies that have already signed up.

Claire Sweeney, sector specialist said: "With more than 9.8 billion cubic metres of water being used every year, there is significant potential for businesses to make savings. In fact, firms could reduce their water bills by as much as a third if they were to take steps to manage their water use more effectively.

" I would urge companies to join others in seizing this opportunity to receive a package of free, practical advice on managing water more effectively – and enjoying the cost savings as a result."

In June Envirowise conducted a survey of businesses and found that almost two thirds of businesses do not monitor their water use at all – with companies missing out on estimated cost savings of £10 million per day.

Businesses can sign up to Rippleffect at

A telephone survey of 420 UK business decision makers was carried out by Millward Brown on behalf of Envirowise during May 2009. Other key findings include:

  • 61% did not know how much their business spends on water each year
  • More than half felt that there was no cost saving potential in taking action on water efficiency
  • Only 2% guessed correctly that bills could be reduced by up to a third
  • Money and knowledge were identified as the biggest barriers to taking action, despite free advice being available through programmes such as Envirowise or by calling the Envirowise Advice Line on 0800 585 794 – but must do so by 14th September.


Since 1994 Envirowise has helped UK businesses save over £1bn by enabling them to significantly reduce their environmental footprints.

Envirowise offers businesses of all sizes and sectors a wide range of free, independent and practical advice designed to

  • The Envirowise Advice Line on 0800 585794
    genuinely improve their processes, profitability and competitiveness. Services of valuable and relevant information
  • Over 200 events each year, from Product Design Workshops to major exhibitions
  • An encyclopaedic website (
  • About the research

    About Envirowise

    Envirowise is a Government-funded programme dedicated to putting the sustainable use of resources at the heart of UK business practice.

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