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05 February 2009

New Tork washroom dispenser family makes its international debut. SCA is launching a new line of washroom dispensers that combine cutting-edge functionality with world-class design. Tork Elevation dispensers are designed to be more visually pleasing, more intuitive and more user-friendly than any other washroom dispenser range on the global market.

SCA Tissue Europe’s UK & Ireland marketing director Jenny Turner said: “We listened to our customers and discovered they wanted hygienic dispensers that were easy to use and refill, while also offering a more aesthetically pleasing appearance than the industrial-style dispensers of the past.

“So we invited a team of internationally-renowned designers to pitch us their designs and the final result is an attractive and highly functional line of dispensers that will give public area washrooms all over the world an exciting ‘lift’.”

The winning concept was created by Swedish-American designer Thomas Meyerhoffer who has worked with leading brands such as Apple, Porsche and Nike.

Tork Elevation dispensers feature a large, semi-transparent window that provides an attractive, seamless design while allowing the facilities manager to tell at a glance when they need refilling.

Like all other Tork products, the new dispensers have been created with consideration for the environment. They are made from recyclable plastic and packed in recyclable cartons, and each dispenser naturally reduces consumption of the product inside while also being sufficiently robust for long-lasting performance.

The Tork Elevation range comprises 16 dispensers for paper towels, toilet paper, liquid soap and air fresheners.

“This is the most important Tork product launch for 10 years,” said Jenny. “We expect the new dispensers to become the industry standard and completely change the face of away-from-home washrooms of the future.”

The Tork Elevation range will be available from February 2009 and will be sold alongside the design-led Tork Aluminium range of dispensers.

Other features of Tork Elevation dispensers include:

• A unique, dual-setting lock that allows the user to choose to open the dispensers either with a key or push-button. This makes refilling more simple.

• Built-in spirit-levels in the larger dispensers that make them easier to install in line with the wall.

• An integral business card holder in larger dispensers to provide the end-user with easy access to the distributor’s contact details.

• A new stub roll feature on the Tork jumbo and mini jumbo toilet roll dispensers to eliminate waste, since it allows the janitor to place the stub of the previous roll on a spindle for continued use.
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