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Sponsored Article

Two female founders join forces in the FM sector

20 June 2024

Empro Business Group announces strategic partnership with Zest Marketing.

Empro Business Group, under the leadership of award-winning Emma Armstrong, is proud to announce a strategic partnership with Zest Marketing. This collaboration will enhance Empro's marketing capabilities and further solidify its position as a leader in consultancy services within the built environment sector.

"This partnership with Zest Marketing is a significant milestone for Empro," said Emma Armstrong, Managing Director of Empro Group. "We are excited to leverage Zest's marketing expertise to amplify our brand presence and deliver even greater value to our clients. Our new website showcases our full turnkey solution, including Empro Consultancy, Empro Talent, and Empro Technology."

"As two female-owned businesses in the built environment sector, it's amazing to see this collaboration come together and deliver results for Empro that stand out from the conventional marketing we see in the sector," said Sophie Donald, Founder and Director at Zest Marketing. "This is what Zest is all about, adding Zest to the industry."

Partnership Highlights:
  • - Enhanced Digital Presence: Zest Marketing has focused on Empro's digital marketing strategy to increase online visibility and engagement through its new website and beyond.
  • - Streamlined Marketing Efforts: The collaboration aims to create cohesive and impactful marketing campaigns that resonate with Empro’s target audience.
  • - Support for Growth Objectives: Leveraging Zest’s expertise, Empro aims to accelerate its growth and expand its market reach in the built environment sector.

Joint Initiatives:
  • - Positioning and Branding: Zest has been supporting Empro with its market positioning to highlight its exceptional capabilities in consultancy, talentacquisition, and technology solutions.

Strategic Fit:
  • Zest Marketing was chosen for its expertise in the built environment sector and its commitment to delivering quality marketing solutions. This alignment ensures that Empro's strategic goals are met with innovative and effective marketing strategies.

Expected Outcomes:
  • - Increased Client Engagement: Enhanced digital strategies are expected to improve client interaction and satisfaction.
  •  - Expanded Market Reach: The partnership will help Empro reach a broader audience within the built environment sector.
  • - Brand Enhancement: The goal is to position Empro as industry leaders, showcasing their exceptional commitment and innovative solutions.

The partnership began in January 2024, with immediate steps taken to enhance Empro's digital presence and marketing strategies.

Emma Armstrong's vision for Empro's growth has now positioned the company as a leader in the consultancy sector. Her strategic decisions and client-centric approach have driven the company's success, and this partnership with Zest Marketing is a testament to Empro's ongoing commitment to innovation and excellence.

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