This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

The Floorbrite Group celebrates record-breaking year with dazzling rebrand

18 April 2019

Manchester based cleaning and facilities service provider, Floorbrite is celebrating after completing a full rebrand – the first in its 47-year history.

The family run firm will now be known as The Floorbrite Group and has invested around £100k into the rebrand which covers brand development, a website redesign, new signage, a full suite of new vehicle wraps, and an advertising campaign.

Founded in Sale, Cheshire in 1972, The Floorbrite Group is today headed up by second generation Wyers, Managing Directors Nik and Alex.

The company has diversified over the years from cleaning into a full suite of facilities management provisions, including waste management, security, and pest control amongst many others.

Combined with a record-breaking turnover in 2018 of more than £18.5 Million, The Floorbrite Group’s rebrand has given clear definition to the firm’s place in the FM and cleaning market.

The firm also now employs more than 1,500 people across the UK, including at a base in Leeds and Birmingham as well as Manchester.

Nina Wyers, Marketing Director at The Floorbrite Group said: “We’ve been planning the rebrand for a number of years but wanted to wait until the time was right to execute it, this year we’ve got additional plans to extend our premises and put a real focus on employee wellbeing, so it felt like a great way to start the year.

“The new brand feels much more representative of the modern Floorbrite – it’s fresh, cutting edge, and engaging and we hope all staff feel it encompasses the ethos of the company as it is now.

“There’s been a lot of change here in the 47 years since my dad, Martin, set up the company and we felt it was time that we reflected that in the look and feel of the branding, it’s been a really insightful and educating process and we’ve already had amazing feedback from many of our clients and suppliers.”

The rebrand has also future proofed the business for future generations, enabling it to diversify further and build on the success seen to date.

The Floorbrite Group was awarded a Finalist place at The Golden Service Awards in 2018, a Gold Achievement Award in the RoSPA Occupational Health and Safety Awards 2018, as well as an International Green World Award by the Green Organisation in recognition for being one of the world’s greenest companies.

The company was set up in 1972 by the late Martin Wyers and is now owned and operated by Chairman Linda Wyers, Joint Managing Directors Alex Wyers and Nik Wyers and Marketing Director Nina Wyers.


Contact Details and Archive...

Print this page | E-mail this page

http://www.fsifm.com
https://www.chas.co.uk/


MOST VIEWED...

View more articles
Article image

PFM Partnership Awards 2019 winners announced

Winners of this year’s PFM Awards received their trophies last night at the spectacular evening of celebration once again held at London’s The Brewery venu...
Article image

Why the Law Says You Need a Nappy Bin Disposal Service

At home, parents are used to disposing of their babies’ used nappies the same way they do any other domestic waste - bagging it up and sticking it in the r...
Article image

Finalists confirmed for PFM Awards 2019 Account Director of the Year

Following another year of high entry levels for the Account Director of the Year category, four have been selected as the 2019 finalists....
Article image

PFM Awards 2019 categories launched

Those wishing to enter the PFM Partnership Awards this year can now access all the relevant information at Read more Read later
-->
Article image

Plan to reduce NHS maintenance backlog focuses on FM efficiency

Proof of the efficient operation of their estates will need to be provided to regulator NHS England and Improvement (NHSE/I), it was announced last week....
Article image

PFM Partnership Awards 2019 finalists confirmed

This year’s finalists for the PFM Awards Partnership categories have now been confirmed, signalling the start of the next phase of the judging process....
PFM