Feature articles

Business Personality (Sep 2009)
Understanding the ‘personality’ of their organisation's 'body corporate' rather than just its individual employees is the key to achieving long-term market differentiation for service providers. Russell Thomson explains his theory that businesses have a 'personality' that can be shaped and communicated externally.

Shaping the corporate personality in the service sector (Jul 2009)
With the recession in full swing, business need to consider what shape their organisation will be in to face the future. Russell Thomson invites you to discover more about your business' personality .