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EXCLUSIVE SFR's 'unique' real estate project with Barco

03 December 2014

The new HQ of French telecoms expert SFR is an ambitious real estate project, carried out in two phases. While the first employees moved into the new building in November 2013, the rest of the campus is set to open in 2015, thus enabling 90% of the French SFR team to work together under one roof.

To understand the audiovisual needs of these employees and draft a technical tender, SFR contracted Atelier Audiovisuel. One key conclusion: SFR people and visitors often can’t meet efficiently due to technical compatibility issues. The solution: Barco’s ClickShare presentation system. In addition, the SFR headquarters features Barco projectors and a Barco video wall.

Always a pioneer when it comes to introducing innovative technology, SFR insisted on its headquarters being fully automated and controlled mainly by smartphones – a first in Europe. Every SFR employee has an Android smartphone, which (s)he uses as a smart key and to control the heating, the blinds, etc. The new Barco AV equipment perfectly fits that hi-tech approach.

Real Estate Manager & Corporate Supplier Michel Moussa was the one who, together with Atelier Audiovisuel, introduced Barco’s ClickShare solution. His requirements for the new meeting room presentation system had been straightforward: He absolutely wanted a simple concept that would make the life of the employees easier and, consequently, help them save time. The solution had to be advanced and innovative and allow anyone – SFR people and visitors, Windows and Mac users – to put their content on the screen with ease.

As Barco’s ClickShare met all of these criteria, the team decided to introduce the system in the SFR headquarters. VIDELIO-IEC, the AV integrator in charge of the project, delivered 270 CSM-1 ClickShare units for the conference centre and five CSC-1 units for the boardrooms.

Besides ClickShare, SFR also chose several other products from Barco’s broad AV offering. The conference rooms, for example, also feature Barco’s RLM-W12, RLM-W6 and HDX-W14 projectors, which display ultra-bright images during conferences and events. The 275-seat auditorium is equipped with a Barco 3D projector, which is used for pre-première screenings. Last but not least, a video wall consisting of 40 OLF-521 rear-projection cubes and three ECU-100 controllers was set up in the SFR control room.

SFR is a satisfied customer. The projectors and video walls are doing a great job. And every single SFR employee loves ClickShare. Barco’s wireless system allows them to easily put content (videos, PowerPoint presentations, PDFs, etc.) on the wall during meetings, via their laptops or via their smartphones, which feature the free ClickShare apps. Moussa explained: “Everyone was won over by ClickShare, as they immediately experienced that the system helps them save time while fostering meeting productivity. Moreover, the ease of sharing information on the central meeting room screen ensures that everyone is actively involved in the meetings, which surely enhances decision making.”


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