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Major recycling initiative announced for Leeds

26 June 2018

Environmental behaviour change charity Hubbub and recycling compliance scheme Ecosurety have joined forces to launch a recycling scheme for Leeds city centre.

Working in partnership with businesses and organisations, the #LeedsByExample initiative is aimed at improving the recycling of food and drink packaging in the area.

With waste management increasingly featuring within many FMs' remit, the scheme has a number of connotations for the industry.

The Leeds project will use a combination of new technology and recycling facilities, combined with communication strategies.

It will run for six months from September this year and will also be supported by Leeds City Council.

Businesses signing up to the scheme include Alupro, Asda, the Association of Convenience Stores, Coca-Cola GB, Costa, Innocent, Marks and Spencer, Morrisons and others.

The most successful elements of the trial will be rolled out on a national basis and the results will be shared openly, the official announcement stated.

One of the issues it aims to address is the fact that 18- to 25-year-olds are twice as likely to buy food 'on-the-go' as older generations, but less likely to recycle.

Research by ReCoup revealed that only 42% of local authorities provide recycling facilities for on-the-go food.

#LeedsByExample will therefore include the installation of new recycling facilities on streets and in local offices, shopping centres, universities and transport hubs.

An app will also be trialed, using information from product barcodes to show how these should be recycled and the location of the nearest recycling points.

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