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Questions raised over new BIFM identity

04 March 2018

Following the recent announcement by BIFM over its change of name and status, feedback and discussions on social media have questioned the effectiveness of the move.

BIFM is proposing to change its name to the Institute of Workplace and Facilities Management and applying to become a chartered body.

One of the most popular LinkedIn posts on the subject to date originated from Martin Pickard, founder of the FM Guru consultancy and member of the PFM Editorial Advisory Board (EAB).

Posted at the end of last week, it quickly attracted a number of responses from across the industry including both FMs and service providers, along with BIFM board members.

Questions and comments were raised over the loss of "British" within its new title, with claims that aims to increase its geographic reach should involve examination of its perceived lack of penetration in the UK FM sector.

Membership had attracted "around 10%" of the UK FM industry, it was stated, with a number of comments stating that more effort was required in a number of areas.

BIFM chair Steve Roots and honorary fellow Julie Kortens added thoughts and replies to the debate, with both encouraging more industry personnel to continue the discussion and provide feedback.

The LinkedIn discussion also included concerns raised over placing the concentration of the new title on workplace, as this is seen as just one element of the wide-ranging FM focus.

BIFM has seen a number of changes of senior personnel in recent years, leading to questions raised by members and the industry over its central office practices.

PFM EAB members have proposed this topic of debate during recent meetings, although praise continues to be received for the work completed and benefits provided by the BIFM regional groups.

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