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Staff retention and customer relations improved by CSR

28 June 2017

A survey conducted by the Electrical Contractors' Association (ECA) and Considerate Constructors Scheme has shown the benefits of engaging with corporate social responsibility (CSR) programmes.

More than half of the companies contacted (51%) said this had helped to improve both staff retention levels and recruitment.

Improved customer relationships were also confirmed as another benefit of CSR engagement by 67% of respondents.

Further benefits included positive media coverage, cited by 41% of business, cost savings and managing risk in the supply chain, listed by 30% and 28% respectively.

Responses by business engaging with CSR initiatives showed 45% had measured health and safety outcomes and received additional positive outcomes as a result.

Further proof of the increasing recognition of the importance of engaging with CSR has been identified within the PFM Awards 2017.

Following a flood of entries for this category, it has been divided into Partners in CSR and Partners in CSR (Charitable and social enterprise).

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