Recycling initiative to create Clean Coffee Zone
21 February 2017
Launch of the Wake Up and Smell The Coffee project has been announced by Canary Wharf Group to make its 128-acre estate a Clean Coffee Zone.
Introduced as its first coffee waste initiative, it aims to recycle coffee cups, lids and coffee grounds from over 300 shops, bars and restaurants.
Designated recycling bins will be distributed across the estate, with the waste recycled to create other products and saving hundreds of tonnes of waste each year.
The project is being delivered by Cawley Group on behalf of Canary Wharf Management.
Those participating in the scheme will be rewarded with coffee vouchers for Change Please, an initiative that provides barista training courses for previously homeless individuals.
Further support is being provided by reusable cup maker KeepCup, which will provide one of its products to the first 10 pledges each day.
Cafe Brera is also supporting the scheme by offering a free coffee to anyone returning five empty coffee cups within a fortnight.
Canary Wharf Management co-managing director Steve Greig explained that the initiative was part of the estate's Making Sustainability Real campaign, ensuring that 80% of waste "goes to second life uses".
"We want to change the perception of 'waste', proving that it can be a useful resource," he said.
"Coffee is just the next step for us at Canary Wharf."
The Canary Wharf project is the latest step in an increasing focus on raising recycling rates of disposable cups.
Another major initiative will launch in April by charity organisation Hubbub, aimed at increasing rates of recycling of disposable coffee cups in London's Square Mile area, which is continuing to gain support from major retailers and employers in the region.