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Food sales rise following Catering Mark achievement

13 December 2016

Catering business H+J has announced it has been awarded the Soil Association's Bronze Food for Life Catering Mark for its Selfridges team member restaurant, resulting in higher sales levels.

This is for the the Loft Cafe & Kitchen, within the company's Oxford Street, London store.

The company, part of Harbour & Jones, has held the contract with Selfridges since October 2012.

Following the advertising of the Catering Mark award in September last year, H+J saw sales increase by 13%, compared with the same month in 2015, much of which has been attributed to its achievement.

Part of the requirements of the Bronze Food Mark, a minimum of 75% of the menu has to be freshly prepared, free from trans fats and controversial additives and be better for animal welfare.

Menus should also be designed to make best use of seasonal ingredients, use free range eggs, meat from Farm Assured sources and fish not included on the Marine Conservation Society's Fish to Avoid list.

H+J compliance project manager Steve Woodman said the Soil Association requirements matched those of H+J's food philosophy, "but it was useful to have them independently examined and to have recognition from the fastest growing best practice award for caterers".

He further explained how the Selfridges site has become a benchmark for his company's other catering sites, with lessons learnt shared "throughout the company".

Further information on the Food Mark can be found at www.soilassociation.org


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