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British Water Cooler Association Trade Show – Make a Date

22 February 2016

Make a date now for the water cooler sector’s main annual event – the British Water Cooler Association (BWCA) Conference & Trade Show on Thursday 17th March 2016 at The Nottingham Belfry, Nottingham NG8 6PYPFM is an event partner.

The free Trade Show in the afternoon will gather all the key suppliers in one place making this an ideal way for visitors to gain an insight into the latest industry developments and products. With exhibitors from every facet of the industry plus informative seminars, the Show is a must for Facilities Managers involved in specifying, procuring or supplying the water cooler industry. There is free parking and complementary refreshments will be offered to visitors.

One of the most exciting developments of the 2016 Show is that the BWCA will be launching a major charity partnership scheme to support the Just a Drop charity, which provides drinking water and sanitation to communities in developing countries.

During the Show there will be a series of free seminars which will provide insights, especially for smaller and medium sized businesses, into how best to harness technology, the internet of things and social media.

BWCA Trade Show Seminars tackle social media, the paperless office & coffee

Today’s technology
In his presentation, Alban Barroccu, Managing Director of Expertlogic Ltd, will speak on ‘Today's technology and your business’.

He will explain that highly priced PDA/mobile devices and poor or non-existent 3G/4G or Wifi hot spot coverage that previously hindered technological advancement of small to medium size companies, are now very much a thing of the past. The smart ‘phone revolution now provides hardware that can be classed as a consumable and the ever improving mobile communication technologies combined with the sophistication of smart ‘phones and other tablet devices facilitating data storage in devices, now makes this technology affordable.

Alban Barroccu says: “If you have concerns about your carbon footprint or want to free your staff of mundane administrative tasks to allow them to concentrate on their real tasks of customer service then investment in such technology is a must.

“Return on investment can be measured very easily in terms of savings that include pre-printed stationary, postage costs and promotional material costs with real time electronic document submission alone. Other by-products of these technologies are the obvious staff cost savings and cash-flow optimisation with immediate submission of invoices”.

Seminar: ‘Don’t be anti-social with your in-bound marketing’
David Mitchell, Managing Director of The Marketing People will advise ‘Don’t be anti-social with your in-bound marketing’.

He will show how social media is one of the most talked about marketing tools, but one that is rarely utilised to its full potential, with social accounts sitting dormant after not receiving a lead within the first week of being set up. He says: “You wouldn’t walk into a networking room, and expect to be greeted with a lead from every person on your first meeting, so why would you expect the same from online and social marketing? Taking the time to establish an inbound sales plan that incorporates great data, content, social sharing and listening to your customer base can develop steady leads coming directly to you. This seminar will tell you how.”

Seminar: Is the coffee market an area I’m missing?
Martyn Herriot of the Beverage Standards Association will talk about how to see the market, discuss the perception of coffee, the general quality and how to avoid the usual pitfalls. Martyn will explain from the distributor’s point of view how to help make the move into delivering exceptional coffee.

Peter Brooks, Managing Director of Office Beverages says: “This seminar will help give the knowledge of what is involved and necessary to enter this growing market”.

The conference, whose theme is ‘Leading the Way’, on the morning of the 17th March, features Simon Weston CBE, the Falklands war hero, as keynote speaker. The conference programme also includes the latest market data from Zenith International and an overview of the industry from chairman, John Dundon. For booking details visit and follow @BWCAInfo 

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