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Baker Stuart launches workplace behaviour analysis service- ‘ActivityLOOK’

16 November 2015

Baker Stuart today announced the launch of a groundbreaking workplace analysis service- ‘ActivityLOOK’. The service has been designed to monitor and capture details of human working behaviour, empowering organisations with an in-depth insight into patterns of activity.

Baker Stuart’s ActivityLOOK service is conducted by surveyors who use hand-held technology to record and collate activity via a web based application. This procedure (known as Activity Sampling) enables Baker Stuart to harness behavioural data and tap into its true meaning.

The findings of ActivityLOOK will enable clients to adapt their workspaces according to the results of the survey, which will illustrate staff requirement, working habits and preferences- leading the way for positive, strategic change.

Throughout this analysis process, Baker Stuart’s ActivityLOOK surveyors monitor a building and evaluate all activity such as informal gatherings, group collaborations, relaxation, solo work or informal discussions. Once the behaviour is observed, it is recorded in real time and the precise location of each activity is mapped on a tablet device.   

The ActivityLOOK analysis provides clients with the opportunity to understand workplace issues allowing them to assess matters such as, why staff choose to occupy particular environments, or have incidental exchanges in certain places. It also reveals issues such as, why certain facilities may be unused (or over-occupied), why certain routes of travel exist or why specific desks are most frequently visited by other members of staff.

ActivityLOOK’s information is then delivered in reports that can be read at a glance. This layered data enables you to immediately see where a specific action may be taking place, informing you of where staff meet, the size of the meetings, popular areas of movement, what cabinets are most frequently visited and more.

Strategic Space Consultant at Baker Stuart, Graham Bird explains, “Over the years, our working behaviour has completely transformed, therefore we need new, modern methods of capturing, analysing and evaluating workplace efficiency. ActivityLOOK is a game-changing solution, as it offers a unique insight into how staff work, interact, communicate and exchange information. Understanding human behaviour, and capturing the evidence of how a workspace is currently utilised, means we have access to the critical information required to adapt workplaces to reach their full potential.”

As a service that has been in the process of research and development for over six months, Baker Stuart has developed ActivityLOOK in partnership with leading workspace software provider, CADM. ActivityLOOK is currently the only workplace analysis service of its kind available.

CADM product Manager Alan Rose remarked “Over 10 million samples have been recorded using our Accordant mobile platform but nothing inspires us more that when someone comes to us with a new challenge. Baker Stuart did just that with their mission to dig deeper into the workspace, record richer information and get closer to practical solutions. We have enjoyed researching this area with them and are very excited to be providing tablet technology for this trailblazing analysis service.”

Graham Bird concludes, “Prior to ActivityLOOK, normal methods of workplace analysis were based on fixed location assessment only- focusing on utilisation and occupancy. ActivityLOOK however, enables us to think beyond this, and allows us to consider staff preferences, interactions, communication and best practice in terms of how staff approach everyday tasks.”

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