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Interiors Group delivers bold statement interior for Honda Motor Europe

12 November 2015

The Interiors Group has recently designed and completed a 70,000 sq ft fit-out for the newly relocated European HQ offices for Honda Motor Europe in Bracknell

Honda which has grown to become number one in global motorcycle sales and a leading automaker, has earned the company an outstanding reputation from customers worldwide. Honda develops, manufactures and markets a wide variety of products, ranging from small general-purpose engines and lawn mowers to cars and a wide range of motorcycles.

The new Honda Motor Europe HQ celebrates the past whilst taking the client into the future and is aesthetically, a contemporary and functional office space providing clients and associates an environment to innovate, collaborate and communicate. The Interiors Group were conscious of the heritage of the company within the concept and has portrayed
this in a way which helps the end user to understand Honda’s philosophy.

The front of house area creates a journey for the visitor, various mediums have been used to display branding with links to the past. The open plan area has been zoned to suit the various departments. Wherever possible the brand identity has been introduced, such as utilising the structure and finishes to display the company philosophy in quotes from the company’s founder, Soichiro Honda.

The majority of all materials utilised within the design and fit out at Honda are  environmentally friendly. Working with CBRE, as Project Managers, The Interiors Group were briefed by the client to create a modern design across three floors for its 600+ associates to take the company into the future while honouring its history and promoting the key Honda values of innovation, culture and equality.

The Interiors Group responded to this brief by creating a bright, open space largely utilising cool colour tones; a classic monochrome with some added splashes of the powerful and iconic Honda red throughout. Linear lines and geometric forms are also applied to the interiors making this fit-out dramatic and aesthetically appealing.

Gordon Hunt, Property Manager for Honda Motor Europe, ‘We are very pleased with the positive impression that the new interior provides to our visitors and guests, as well as giving all associates who work in the building an environment that we can all be proud of. Moreover, the refit successfully showcases our strong heritage whilst still managing to look both modern and functional ’


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