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Hero, Simon Weston, ‘leads the way’ as BWCA’s conference keynote speaker

18 September 2015

The British Army veteran, Simon Weston OBE is to be the keynote speaker at the main annual event for the water cooler industry, the British Water Cooler Association (BWCA) conference and trade show 2016. The event’s theme will be: Leading the Way.

The one-day event will be held in Nottingham on 17th March 2016. Simon Weston’s inspirational personal story and his strategies for overcoming adversity resulted in him being voted the nation’s ‘most heroic’ figure. 

Simon Weston said: “It is important to invest in yourself not just in your business. You need to believe you can win and understand your business better than anyone else. Business is complex but, by understanding the underlying principle of doing what you do simply and being best, I believe you can win.”

He went on to say: “It is all too easy to over-focus on one aspect of your business. Focus on problems and all you will see are the problems. Business is like a rugby game: if you watch the ball and only the ball you will miss what’s going on around you elsewhere in the game and fail to see the bigger picture. Focus on detail but not at the expense of what else is affecting your game.” He added: “If anyone advises you to always keep your eye on the ball, be very wary of what they want you to miss.”

Simon Weston, who was badly injured 33 years ago in the Falklands War whilst serving on RFA Sir Galahad, became a writer, broadcaster and motivational speaker. His is a story of positivity.

Speaking of his injuries he says: “I never ask ‘why me?’ I always say ‘why not me? You just have to always believe you can win through.”

When his ship was bombed, Simon Weston suffered 46% burns requiring a series of operations and yet describes himself as ‘one of the lucky ones’ because he survived.

The announcement of the speaker for the 2016 event has been keenly anticipated by the industry following speeches at previous conferences by other inspirational speakers including Lord Digby Jones and Alastair Campbell.

BWCA Chairman, John Dundon, said: “We are thrilled and honoured to have such a widely admired hero to address our industry. I am certain he will provide much food for thought. His personal story is an inspiration to each and every one of us.”

Phillipa Atkinson-Clow, the General Manager of BWCA, added: “Each year, the trade show showcases our industry; the conference inspires members to review our business strategies; and the coming together of industry colleagues ensures that we are reminded of  the strengths of the BWCA in helping make this such a professional, successful and well-run sector.” 

Booking details for conference delegates and for exhibitors will be available shortly.
See more about Simon Weston’s remarkable story at: http://www.simonweston.com/


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