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BMG UK unveils music inspired refit of London HQ

17 September 2015

BMG UK HQ now boasts an artist stage, acoustic rooms and venue all designed and fitted by Peldon Rose

BMG UK is one of the UK’s largest music companies and their Paddington HQ needed a comprehensive 17,000 sq ft refit to reflect the changing face of the industry and their position within it.

Peldon Rose, the specialists in commercial redevelopment, with clients including Google, JustGiving, Louis Vitton and Revlon, were briefed to transform the space.

BMG UK is a new kind of music company, housing the traditionally separate record company and music publisher functions under one roof and has a philosophy based on three key principles – transparency, fairness and service. The brief stated the new look should reflect these values.

BMG UK’s service-orientation meant the office should have a business-like feel, as well as reflecting its music heritage. The workspace needed to truly represent them and the experience they provide for their clients.

BMG UK has a very collaborative culture, and combined with the core values of transparency and fairness, and Peldon Rose created an open-plan layout with lots of glass. Throughout the office the BMG UK team have ample opportunity to carve their own identity into the space, by creating blank canvases – blackboards, whiteboards, empty spaces -  to populate their workspace with their own memorabilia, discs and magazines.

The reception area is a bold positioning statement featuring exposed brick walls, industrial iron beams, spotlights and a stylish seating area. Behind reception is probably one of the most unusual features Peldon Rose have ever installed into an office; two soundproof acoustic rooms, simulating a recording studio so any of BMG UK’s music artists can play without the fear of having to ‘turn the volume down’.

Reinforcing the value of transparency Peldon Rose strategically placed the boardroom in the centre of the office so guests and staff have to walk through the open plan area to reach it.
The brief also required a stunning multifunctional lounge/café/bar and venue for performers and staff.

Through the use of foldable walls, this versatile space can be used as an open plan lunch area, or can be sectioned off, creating an intimate space where artists can perform on the raised stage. Stackable galvanised steel Xavier Pauchard chairs add to flexibility of the space.

“As signing to a music company and working for one, is a pretty big deal, we wanted our second project to reflect this by offering some real wow factor. A key challenge on this project was to create a contemporary vibe within a modern and glass fronted tower block which is also home to large corporates including Marks & Spencer. This challenge was similar to the one which we had overcome previously for BMG UK in Wigmore Street in a classic period property. We’re very proud with what we have achieved.” Amanda Goodwin-Jones, Head of Design, Peldon Rose


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